Each one of your clients is an individual, treat them as an individual... and amaze them with Personalised Advertising.

Variable-data printing (VDP) is an exciting form of on-demand printing in which elements such as text, graphics and images are changed from one printed piece to the next. Utilising databases and algorithms printed marketing material can be personalised to every single customer based on limitless number of variables.

VDP allows for printing customized promotional materials that could possibly double or even triple response rates.

Variable data printing is most effective when used for direct marketing, customer relationship management, advertising and invoicing on selfmailers, brochures or postcard campaigns can generate very high ROI (returns on investment) compared to traditional methods.

The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.

The technique is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing.

At Varia Data its not just about meeting expectations, but exceeding them. We utilise all our disciplines such as Graphic Design and market research before touching your brand. Its through exploring your brand that we get to understand your brand. This is the driving force behind our relentless pursuit of excellence alongside creativity and functionality. We bring the a proffesionalism that has been lacking in Greece and Cyprus in Brand Management.

Our company offers Variable Data Printing Services and Solutions in Greece, Cyprus and South Africa. contact us